抖音三八妇女节:每一面的“她”都很有力量
时间:2023-03-09 15:01:14阅读:44123次来源:扣扣影视 抖音三八妇女节:每一面的“她”都很有力量
5/11
随着社会经济的发展,女性对自我的要求越来越高,她们常常会觉得自己“还不够好”,从而忽视掉身上的闪光点,但在亲朋好友的眼中,她们或许是可爱的、努力的、勇敢的、酷飒的,总有着自己的光芒。在三八节来临之际,抖音发起“每个女子都好好”专题活动,透过评论区,让女性话题再一次迎来全民讨论。
上线专属惊喜彩蛋 以温暖鼓励展现友好善意
发出夸赞的那一刻,也会收到来自别人的赞美与鼓励。从3月7号开始,在抖音评论区打下【38节快乐】、【做自己】、【姐姐/妹妹好棒】、【勇敢女生】等鼓励女孩的话语,将会触发惊喜彩蛋,拥有这个春天最温暖的一张名片。并且彩蛋文字全部来源于抖音女性用户的真实评论,更值得一提的是,此次上线的妇女节专属彩蛋中还包含了明星语音这一隐藏惊喜,不仅有杨澜、倪萍、李银河等高光知识女性的金句加盟,也有熊二、懒羊羊等经典国漫IP为广大女性送上可爱祝愿。抖音也希望在三八妇女节通过彩蛋功能营造女性友好评论氛围,使每一个女性用户都能感受到善意与温暖。
挑战赛花式开夸 瞄准身边独一无二的她
每一个好好的她,都值得最好的夸奖。据了解,抖音在“每个女子都好好”专题活动期间,发起了#我眼中独一无二的她 站内挑战赛,采用视频记录与图文的形式,吸引更多用户在各种生活场景中,记录下每一个美好的【她瞬间】。无论是对闺蜜、情侣还是家人,每一个独一无二的她都好好!抖音通过赞美这一关键动作,引导用户留下友好的暖心评论和夸赞,借此给女性带来温暖与善意。一段段或治愈,爱的短视频,不仅体现抖音对女性用户的暖心关怀,更将女性热爱生活的态度展示的淋漓尽致。
集合女性力量声音 每个重要时刻她从未缺席
在抖音上,有很多女性创作者用视频记录美好生活,续写动人感慨。这个妇女节,抖音选择讲述女性评论的感动与善意,以九位不同年龄、职业、经历的女性为对象,展现她们故事中的温暖评论,视频中,每一个暖心评论都像是迷妹在为自己的偶像应援,抖音希望这支女性视角TVC的发布能让更多人关注到那些微光般的女性声音。另外,这次妇女节,抖音聚合了站内社会热点下的女性力量,以素人语音结合事件内容,通过强有力的女性评论声音展示了他们从未缺席。更值得一提的是,抖音特邀短视频创作者李程远联合推出《老张的故事》,展示“老张”不同角色的生活,她就像是每个女性的缩影,是母亲是妻子是女儿,更是自己。因此抖音希望透过评论,让更多人发现,平凡的她们也能活出精彩的样子。
每一位女性都值得被好好夸赞,抖音将视线聚焦在每一位女性用户身上,围绕暖心评论,让更多人感受到了女性的美好善意,以极具特色的产品功能为女性用户传递温暖,传达有爱平台的温度。这个三八妇女节,在抖音,好好的评论给好好的你。
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