重新定义可动模玩新高度!QueenStudios旗下子品牌INART正式官宣

时间:2022-03-10 20:00:23阅读:78810
3月7日,国内顶级雕像品牌Queen Studios宣布旗下品牌「INART」 1/6可动系列即将到来,并将重新定义可动系列模玩的新高度。官方率先发布了6个产品剪影,据网友猜测有魔戒戒灵,甘道夫,精灵
重新定义可动模玩新高度!QueenStudios旗下子品牌INART正式官宣
重新定义可动模玩新高度!QueenStudios旗下子品牌INART正式官宣
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3月7日,国内顶级雕像品牌Queen Studios宣布旗下品牌「INART」 1/6可动系列即将到来,并将重新定义可动系列模玩的新高度。

官方率先发布了6个产品剪影,据网友猜测有魔戒戒灵,甘道夫,精灵王子,希斯莱杰小丑,沙丘厄崔迪,黑客帝国尼奥。新消息一经发布,瞬间引爆了模玩界的话题热度。

Queen Studios于2018年在中国杭州成立,一直以头雕逼真度高、设计造型惊艳,被玩家们所追捧,曾经发售的1/3猫女、1/1小丑胸像都是近年来的大热产品。2021年上海WF展上,猫女1/3雕像首发全球限量888体,官方价1.78万,现在出价2.5万已经一体难求。

市场增长背后是消费能力与收藏意识的觉醒。随着潮流文化逐渐成为时代精神,潮流入局者逐渐成长为行业王者,把持着越来越多的市场份额。

经过4年的沉淀,「INART」是Queen Studios公开发布的第六个产品线。可动模玩通常定价普遍在1-3千元之间,以树脂为主要材质,12寸人偶为产品形态,人偶可站立摆放,也可以坳出多种造型,相较于雕像等观赏性的高端产品来说,可动产品追求的是拟真,更亲民,更有趣。

从雕像拓展到可动模玩,潮玩消费呈现金字塔型,尖端有高客单价的收藏级,底端是快消品潮玩盲盒,中间层则是可动模玩、BJD玩偶、手办等不同品类。不管是雕像的“重收藏”,还是可动模玩的“轻收藏”,每一个消费层级都暗藏着“需求”。

不难看出,Queen Studios将会把雕像领域成熟的头雕和涂装技术融合应用于「INART」子品牌,让原本属于玩具属性的产品同时兼具高端收藏品的特点跟品质。以关节灵活、可玩性强、产品呈IP系列为特色,更合理地设计可动部位及人物形态,增强玩家的把玩体验,创造出各异造型,非常值得玩家们期待!

目前,Queen Studios 旗下拥有近百个国际热门影视、动漫、游戏合作商的正版授权,除了玩家们熟知的DC、漫威、变形金刚、阿丽塔等美漫IP系列,QS也在近日发布了2022年的新品计划,其中不仅释出了“圣斗士星矢”、“拳皇”、“初音未来”等热门日漫IP,也有2022年即将重磅上映的国漫IP“大圣崛起”俨然在列。

据悉,Queen Studios旗下已签约数十名活跃于海内外的一线艺术家,并且是全球首家与迪士尼、华纳签约1:1量产硅胶雕像的品牌,目前在全球已拥有万千忠实粉丝,业务渠道分布世界26个国家与地区,为全球玩家传递视觉文化的无限灵感与想象空间。

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